About Us
About Southeastern Auction Company
Founded in 2017 by Justin Duncan, Southeastern Auction Company, Inc. has grown into one of the Southeast’s most trusted names in commercial truck and heavy equipment auctions. What started as a vision has become a thriving operation, and today Justin and partner Taylor Osborn lead a team committed to delivering exceptional results for buyers and sellers alike.
We specialize in commercial trucks, construction equipment, agricultural machinery, and miscellaneous support equipment — bringing buyers and sellers together through both live onsite and online virtual auctions. We proudly serve the communities we live and work in, with sellers spanning the Southeast to Texas and buyers reaching us from all 50 states and internationally.
Our team lives and breathes this industry — as auctioneers, farmers, real estate agents, and outdoorsmen, we don’t just sell this equipment — we use it, we live it, and we understand its value better than anyone. That firsthand knowledge is what sets us apart and ensures every buyer and seller is in the right hands.
At Southeastern, we believe the auction experience should be transparent, professional, and built on trust. Our award-winning team combines deep industry knowledge with cutting-edge marketing strategies — leveraging social media, online platforms, and first-class customer service to deliver results that speak for themselves. Whether you’re looking to sell a single truck or an entire fleet, we are committed to maximizing your return and making the process as seamless as possible.
Why We Are Different.
Our foundation is built on a simple principle: a handshake still seals the deal. Integrity, transparency, and relationships guide everything we do. At the same time, we use modern tools and innovative auction methods to ensure our clients benefit from today’s most effective buying and selling strategies.
Team Members
Justin Duncan
Founder & President
(706) 897-8924
justin@seauctioncompany.com
Auctioneer License: AU003852
Taylor Osborn
Vice President & Partner
(706) 994-7465
taylor@seauctioncompany.com
Auctioneer License: AU004510
Justin Duncan
Founder & President
Justin Duncan is the Founder and President of Southeastern Auction Company, Inc., where he has built a reputation as one of the Southeast’s most respected voices in the truck and heavy equipment auction industry. With over a decade of experience, Justin has conducted thousands of auctions across the country, combining an unmatched work ethic with a genuine passion for connecting buyers and sellers.
His talent at the block has earned him the title of Georgia State Champion as both an Auctioneer and Ringman, a top-five finish at the World Auto Auctioneer Championship, and the prestigious Rising Star Award — a testament to the skill and dedication he brings to every sale.
Born and raised in Blairsville, GA, Justin continues to call the North Georgia mountains home, where he resides with his wife, Lauren, and their two boys, Harlan and Jackson. When he steps away from the auction floor, Justin can be found farming alongside his sons — passing down a love for the land and the values that have always driven his work at Southeastern Auction Company.
Taylor Osborn
Vice President & Partner
Taylor Osborn serves as Vice President and Partner at Southeastern Auction Company, Inc., where he specializes in heavy truck and equipment auctions. Born and raised in Hiawassee, GA, Taylor continues to call the North Georgia mountains home, where he resides with his wife, Kristen.
After attending Missouri Auction School in 2016, Taylor has worked thousands of auctions across the country, building a reputation for energy, integrity, and results. His talent at the block has earned him championship titles in Georgia and Alabama as both an Auctioneer and Ringman, four World Champion Automobile Auctioneer/Ringman finalist appearances, and the prestigious Rising Star Award.
Taylor is a Past President of the Georgia Auctioneers Association and a graduate of the Certified Auctioneers Institute at Indiana University — a distinction held by fewer than 1% of auctioneers in America. His commitment to professional development reflects the same standard of excellence he brings to every auction at Southeastern.
When he’s not working an auction, Taylor can be found on his farm raising cattle — a passion that keeps him connected to the hardworking buyers and sellers he serves every day at Southeastern Auction Company.
